PARTNER REVENUE GROUP

Build a partner program that produces revenue.

Whether you're launching your first partner program or trying to fix one that isn't delivering, we provide the strategy, structure and experienced leadership to turn partnerships into a scalable revenue channel.

Build My Partner Program Fix My Partner Program

Fractional partnership leadership for B2B software companies.

BUILDLaunch the right program from day one.

FIXFind what's broken and turn it around.

RUNExperienced leadership without a full-time VP.

TWO DIFFERENT PROBLEMS. ONE GOAL.

Where are you today?

Some companies need to build the partner engine. Others already have one—it just isn't going anywhere. We work with both.

WE DON'T HAVE A PARTNER PROGRAM

Build it right the first time.

You know partnerships could accelerate growth. But a real channel takes more than signing a few companies and announcing them on LinkedIn.

Ideal Partner Profile & partner strategy
Partner value proposition & economics
Recruiting, onboarding & enablement
Co-selling, deal registration & CRM workflow
KPIs, reporting & performance management

The objective isn't to launch a partner program. It's to launch one capable of producing revenue.

Build my program →

OUR PARTNER PROGRAM ISN'T WORKING

You probably don't need more partners.

You've signed partners—maybe dozens of them. But only a few are engaged. Referrals are inconsistent. Sales rarely involves them. Leadership can't clearly see what the channel is producing.

We diagnose the entire partner motion, identify what's getting in the way of revenue, and build a practical plan to fix it.

Partner Revenue Diagnostic$4,500A focused assessment of what's working, what's broken and what needs to change.

Find out what's broken →

FROM IDEA TO REVENUE-PRODUCING CHANNEL

Strategy is useful. Ownership is better.

Partner Program Launch

For companies starting from scratch. We design and build the strategy, economics, recruitment, onboarding, enablement, co-selling and measurement foundation.

Partner Program Turnaround

For companies with partners but not enough partner revenue. We diagnose the program, prioritize the issues and help implement the changes that matter.

Fractional Head of Partnerships

Some companies don't need advice. They need someone to own the damn thing. We provide experienced partnership leadership without the cost of a full-time executive.

WHY PROGRAMS STALL

Partner programs don't fail because companies can't find partners.

They fail because nobody builds the system that makes partners productive.

Signing an agreement is easy. Building the strategy, incentives, enablement, processes and internal alignment that turn that agreement into pipeline is considerably harder.

BUILT BY SOMEONE WHO'S ACTUALLY DONE IT

Meet Tom Milligan.

I've spent my career building revenue through relationships.

The partner programs I've built, led and fixed have generated billions of dollars in revenue. Along the way, I've learned that signing partners is the easy part. It's also just the beginning.

The hard part is turning those partnerships into revenue.

That takes the right partner strategy, enablement, lead registration, rules of engagement, co-selling processes, sales alignment, accountability and measurement. Without that operating structure, even great partnerships can become little more than logos on a website.

I've seen what happens when partner programs work — and when they don't.

Partner Revenue Group exists to help companies produce measurable partner revenue while avoiding the expensive mistakes that keep partner programs from reaching their potential.

LET'S TALK

Which problem are you trying to solve?

Starting from scratch or fixing what's broken, the conversation starts in the same place: understanding where you are and what revenue should look like.

Start the conversation

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